Beyond the
Standard Experience
Sourcing the world's most desirable timepieces. Private sales, bespoke advisory, and an experience reserved for those who expect nothing less than extraordinary.
A Different
Approach
Going to a boutique is a thing of the past. WatchNext was founded on a singular conviction: that acquiring or selling an exceptional timepiece should be an experience as refined as the watch itself.
We receive our clients as royalty — with a private chef, a personal sommelier, and an environment of absolute discretion. Every detail is curated. Every interaction is personal.
Whether advising on or sourcing a timepiece, steering negotiations on your behalf, or assisting with auctions — for a single watch or an entire collection — we are your trusted partner in horology.
"Not all our watches make a public appearance before being sold. Exclusivity is not a promise — it is our standard."
Services Designed for
the Discerning Collector
Every mandate is handled with the same level of care, discretion, and expertise — regardless of scale.
Private Sourcing
We specialise in sourcing the most desirable timepieces in the world. From grail watches to ultra-rare references, our global network ensures access to pieces that never reach the public market.
Private Sales
Not all our watches make a public appearance before being sold. We facilitate discreet, off-market transactions between serious collectors, preserving confidentiality at every step.
Auction Advisory
From pre-sale estimates to bidding strategy and post-sale settlement, we steer negotiations on your behalf at the world's most prestigious auction houses — Sotheby's, Christie's, Phillips.
Customised Pieces
We work directly with manufactures and independent watchmakers to create bespoke, limited series or unique pieces — personalised to your exact specifications and desires.
Collection Management
Whether acquiring or selling a single timepiece or an entire collection, we provide comprehensive advisory services — valuation, documentation, authentication, and strategic disposition.
Negotiation & Representation
We act as your trusted representative in all negotiations, ensuring you receive the finest terms. Our expertise spans private transactions, dealer networks, and institutional sales.
Not All Watches
Make a Public Appearance
Some of the world's most exceptional timepieces are acquired and sold in complete privacy — before they ever reach a catalogue, an auction room, or a public listing.
Going to a Boutique
is a Thing of the Past
Received as Royalty
Your time is precious. We come to you.
Private Chef
Culinary excellence for every private viewing.
Personal Sommelier
The finest wines and spirits, curated for you.
Exquisite in Every Detail
Nothing is left to chance.
A Timepiece That Is
Entirely Your Own
Deeply personal and genuinely rare — that is a dream watch, and our purpose is to make it a reality. Through our founders' deep connections with the world's most respected watchmakers, we transform your vision into the ultimate rarity.
"The only limit is your imagination."
— WatchNext — Bespoke Atelier
Collaboration
Your vision is our starting point. We listen, understand, and translate your desires into a precise horological brief.
Craftsmanship
We work directly with the world's most respected independent watchmakers and manufactures to realise your commission.
Unique Identity
Every detail — dial, case, movement, strap — is chosen to reflect your character. No two pieces are alike.
Absolute Rarity
The result is a timepiece you know will never be duplicated. Deeply personal, genuinely rare, and entirely yours.
Every bespoke commission begins with a private conversation.
Collector-Grade Timepieces,
Sourced Worldwide
Perpetual calendars, minute repeaters, tourbillons and grand sonneries — the absolute pinnacle of horological achievement.
Pieces from the world's most exclusive independent ateliers — produced in single-digit quantities, each a testament to uncompromising craft.
Exceptional references from the most discreet Swiss houses — sought by connoisseurs who look beyond the obvious.
Unique pieces and strictly limited series created to your exact specifications, in direct collaboration with the finest independent manufactures.
Carefully selected vintage references with full provenance documentation — for the collector who understands that history cannot be replicated.
Three Cities.
One Standard of Excellence.
Dubai
At the crossroads of East and West, our Dubai presence serves the world's most dynamic market for exceptional timepieces. Private viewings by appointment within the DMCC.
Geneva
The birthplace of fine watchmaking. Our Geneva office is the natural home for our European operations, providing access to the most important auctions and private collections in the world.
Miami
Where Latin America meets the Atlantic. Our Miami base connects a vibrant collector community with the world's most coveted timepieces, serving clients across the Americas with the same uncompromising discretion.
All meetings are strictly by private appointment
Begin Your
Private Journey
Every inquiry is treated with the utmost discretion. Our team will respond within 24 hours to arrange a private consultation.
Dubai · Geneva · Miami — By Appointment Only